Why LinkedIn Today Could Become #1 for Business News
The release of LinkedIn Today last month didn’t surprise me. If you’ve noticed the rise of Facebook and Twitter, which effectively aggregate news from our friends and colleagues, the eclipsing of...
View ArticleWho’s viewed your updates: New metrics for LinkedIn marketing
As they announced earlier in 2013, LinkedIn has been trialling a new reach metric for personal status updates called “Who’s viewed your updates”. This is great news for anyone using LinkedIn for...
View Article8 (genuinely useful) B2B Content Marketing Tips
The history of B2B marketing is not an illustrious one. Most companies have relied on simply pushing out information (in rather boring formats), advertising or attending trade shows to attract new...
View ArticleHave you tried the amazing new LinkedIn mobile app?
The long awaited re-design of LinkedIn's mobile app has been launched on the App and Google play store. The big question is: has LinkedIn addressed common complaints about the old app being messy and...
View Article4 smart tips for optimising your social ads with images
Chances are you've given social media advertising a go: it’s cheap, simple to setup and available to anyone running a social media account. But are you wasting your money with badly optimised images?...
View ArticleLinkedIn Groups for Marketing: 7 Golden Rules to Follow
LinkedIn Groups can be a surprisingly effective platform. The skill comes in knowing how to use Groups to your advantage, without annoying your community... The post LinkedIn Groups for Marketing: 7...
View ArticleUsing LinkedIn blogging for marketing
Scores of businesses are blogging on LinkedIn. Let’s look at whether using LinkedIn as a content marketing platform can drive success for your business. The post Using LinkedIn blogging for marketing...
View ArticleThe new LinkedIn layout: a quick guide for busy marketers
The new LinkedIn layout has caused much consternation among regular users, but there's a lot that can be gained from the changes for those who dig deep. The post The new LinkedIn layout: a quick guide...
View ArticleLinkedIn membership reaches 500m
Not content with finding new owners and redesigning its interface, LinkedIn has now announced it has more than half a billion members. The post LinkedIn membership reaches 500m appeared first on Our...
View Article5 LinkedIn case studies that got results for zero spend
Forget your diminishing marketing budget, it's possible to get results on LinkedIn for absolutely nothing - as these five case studies show. The post 5 LinkedIn case studies that got results for zero...
View ArticleLinkedIn launches Active Status messaging feature
Your LinkedIn contacts will now be able to see when you're online thanks to a little green circle otherwise known as Active Status. The post LinkedIn launches Active Status messaging feature appeared...
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